# Acceptable use

What AdSentinel is for, and what gets a key switched off.

**Made for**
- Watching what competitors advertise
- Creative and market research
- Reporting for clients, as an agency or freelancer
- Building your own tools and dashboards on the data

**Not allowed**
- Profiling, tracking or targeting private individuals
- Reselling the data in bulk as a competing feed
- Anything unlawful, such as harassment or discrimination
- Scripting sign-ups to collect free credit

## If a key breaks these rules

We suspend the key and tell you why. Unspent top-ups are refunded.